{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of high-end brands drive exposure with social media sites advertising and marketing, celebrity partnerships and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its major products haven't transformed a lot in decades; it does not have TikTok, and doesn't provid